On Friday, July 19th we signed the lease at the best location in the world for Rhetorical Factory's flagship recycled clothing store: 444 Haywood Road Asheville, NC 28806
What does this mean for the future of Rhetorical Factory? Everything.
With more space for production and prime retail exposure we will be infinitely more capable to serve our customers. Recycling more clothes than ever before. The cozy factory where it stands now at Riverview Station has been the perfect incubator for this dream to flourish. At this point most of the commerce has happened at local festivals, with our selection limited to what we can fit in a booth and in the studio. We plan to continue the involvement with art and music shows of all types, inviting those people we meet, as well as all members of our community, to visit us in a more weather-proof setting. With the store in front and expanded studio in the back we will also be better equipped to supply our current and future retailers all over the country.
Renovations will take place over the course of the rest of the year, with an opening date to be determined! While we work to make everything perfect, studio hours will remain "Tuesday thru Friday 11-4 plus random bonus hours" in addition to some great upcoming festivals: the Big Love September 15th and the Little Flea the last Saturday of every month.
The store is set to be a place for questioning and meeting, for shopping sustainably and waking up. Music and hospitality will be central to our atmosphere- so much like the festivals we participate in. Each day of the week will have a special feature: Mending Mondays for example! Vinyl playlists, coffee and tea, objects and people of wonder will all find a home in the already such nested West Asheville.
Soon we will be celebrating this announcement at Altamont Brewery - please email us your snail mail address to receive your invitation!