How to Change your Family.

This is the the buying season of the year, remember to support what you believe in with the gifts you buy!
Luckily Asheville as well as the internet is full of ethically crafted clothes, jewelry, tools, and art so it's easy and fun to shop with integrity. Especially the next two weekends.
The thing about this season is we get to pass a little piece of our mindset along to those we love who are often outside this local community. Many of our families don't recycle, they go for quantity of gifts rather than quality, they expect us to eat mystery food and fit into the roles we assume in that family unit.
It makes it difficult to spread enlightenment and encourage positive change coming from the role we were raised in. Calling attention to new developments in one's self can just result in isolation. Remember your first Thanksgiving as a vegetarian? You probably weren't too bothered by the styrofoam plates.Sometimes our families can be the biggest source of opposition when we seek to explore our selves. They keep us in static roles and it's because they love us, are worried about us, want to feel like they know us, are afraid of change and what they don't understand and frankly they don't have the opportunities we do to live in all the same conscious ways.
I wanted to use this post to connect with you on that level- there is an undercurrent of stress that comes from spending time with those people who raised us up to a certain point.

From what I can tell in this world there is only love and fear, two extreme pulls on our human experience. One positive one negative. One light one dark. If you can go to your holidays full of love, that will be the best communication to your family. They can notice your actions- you don't have to point them out. If you behave differently but gracefully in their world on their terms it will ease the resistance they have to learning about your way of life and all the ways this world could change for the better. You don't have to wage a campaign for ethical behavior with anything but your own example and loving interest in understanding them and the changes they are going through. On the other hand, you don't have to take on that old role and zip your lips, you can chose silence instead of agreement on issues you disagree with. Voicing compassion for the victims of violence rather than hatred for the perpetrators could be common ground that all agree on.

What are your family experiences like? Please feel free to comment, I'd love to continue the conversation.


Need some gift ideas? Check out our Gift Guide
December 6th and December 13th are great days to Shop West Asheville, click here to find out more.


Love YOU!

October 24, 2014

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Events › Friends › Travels ›

LEAF Festival

I had a great time attending Lake Eden Arts Festival this beautiful fall.

Phil Cheney was invited to perform live painting, and I was lucky to take up the offer to attend as a guest!

He had a well crafted setup, and luckily several golf carts helped us out here and there.

Phil invited me to paint some as well. I made the rookie mistake of starting with a blank canvas...















But I really like what came out:


Light Don!!


We listened to some beautiful music while painting, my favorites were  Les Cafetaras, The Revelers and Shannon Whitworth


Shannon and a friend

It's always wonderful to be around community. This festival is so clearly dear. Like a ittle utopia that is really happening.






September 29, 2014


Events ›

Appreciation Party

We welcome our customers and neighbors to enjoy a fun afternoon party and sale with

music by Jamar Woods,

Art in the Studio by Phil Cheney,

Buy One get one half off on Rhetorical Factory clothing

and the ushering in of a new design!


Come be Appreciated!





Bonnaroo 2014

Rhetorical Factory went to Bonnaroo 2014


It was by far the worst festival we have ever participated in. Having paid $1450 to attend and earning less than half of that back. If we hadn’t made a dime but had meaningful conversations with people that would have been worth it, but the attendees just weren’t “there”. The reason is that 80,000 people having paid $300 to attend are herded through the sunny pastures and ripped off at every corner. The true vibe of this festival showed all the way through- they have but one priority- to make money. It showed in the quality of sound at the stages, the incredibly nasty facilities and the vendor coordinator we never met who overbooked vendors in favor of the fee which left the crowd oversold and disinterested in the art booths. We talked to our neighbors and they had the same experience.

But hey, at least we know how to have fun!



We Opened!


I'm still relishing the magic of the changes that have transpired over the last fourteen days.

From a ragged shell to a beautiful shell took a year, but from a beautiful shell to a beautiful store took less than the blink of an eye!

The racks by Phil Cheney turned out just spectacular. I think they are really clean, sturdy and simple. They make the perfect foundation for the clothes to stand out. I'm SO thankful for Phil Cheney. He really helped usher in the Dream.

We had a ribbon cutting celebration on opening day, and it was remarkable. So many wonderful community members and neighbors came over to shop and celebrate with us. My Aunt Judi even made it into town for this momentous day!


I regret not having more time to invite more of our followers to that party. I know every one sees our updates in a variety of formats and I'm not sure how meticulous I was in those last days when it came to spreading the word.

But what I realized that night as I lay in bed literally laughing myself to sleep... Tomorrow we start again! And the day after that, as well as the day after that and so on. From limbo to opening to perpetual business is a catapult I can enjoy, and celebrate from 11-7 plus random bonus hours for as long as this really awesome train can keep on!

So please join us in the store. We have a lot to offer and we want to know what you want to see. Even if you're just curious or have a compelling topic of conversation to offer- come in! Ever since the construction, Rhetorical Factory has been a place to find what you didn't even know you were looking for. From new style to a new friend, we're an open ended book of question marks and exclamation points.



March 20, 2014


Events ›

Festivals 2014

Welcome to Spring 2014!


Festival Season is Back!

As a company, we've grown up on the festival scene and vow to continue even as we set down roots in West Asheville. It's always a blast to see people in that community arts environment, with music in the background, wind in the trees and the sun shining high in the sky! It's my personal favorite way to turn folks on to our mission at Rhetorical Factory, and I've witnessed many an inspiring conversation bubbling up at these events, where people are celebrating the joy of living, and are open to new points of view.


Here is the Line Up so far, Stay Tuned for more Official Updates....

Earth Day April 19th

French Broad River Fest May 2-4

Bonnaroo June 12-15th

Art in the Park June 21th

Little Montford Festival June 22nd

Wild Goose Festival June 26th-29th

We plan to have Eddie Cabbage of Asheville Poetry back this year, so start scheming your Poetry on Demand prompts! Instant Poems make a great gift.

It's that vibrant fun energy that I hope to infuse the store with- so remember to pop in and keep us bubbling with fun and philosophy!


Thanks for checking in!



March 07, 2014


Events › News ›

Product of the 60s

We recently had the honor of being a part of the Product of the 60s Fashion Show, which was a fundraiser for Asheville Affiliates. In addition to Rhetorical Factory, the show featured retro designs from Asheville fashion designers and stores Charles Josef, Kristina Benshoff, Royal Peasantry, Simone Bernhard, The Costume Shoppe, Aurora Moulin Designs, Hip Replacements and Honeypot. It was so fun seeing the throwback looks that everyone put together.

Before the show, we had a great time holding a "mods vs. rockers" shoot with photographer Morgan Ford, a long time friend of the Factory. Stay tuned for her photos!

We are thankful for the models who rocked the fun vintage outfits we put together for the show!

January 14, 2014

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Events › Friends ›

The Samovar Arts Lounge

The transformation of Cheney Graphics into the Samovar Arts Lounge was an inevitable and daunting feat. For 15 years the studio has been the home of artist Phil Cheney IV and Cheney Graphics run by and with Phil Cheney III. It was a long time dream to create a gallery within the shop, a place for events and to display and sell some of Asheville’s best art.

Of course items have a way of accumulating in a 4,000 square foot space, and the dark walls and ceilings left vast areas unseen, keeping the space occupied. Robert Seven, another for-runner for Asheville’s art scene, and close friend of the Phils, decided to clear some space and make his own workshop among some of the untouched areas. Robert’s involvement and eye for environment was the major catalyst to the transformation of the space in the Riverside Business Park. Phil Cheney and R7 set a date for the revealing of the new gallery to take place just before the holidays, and left themselves about 2 months to make it happen.

The items collected went into Illusionary walls built by Phil Cheney IV. He used recycled wood and screws to make thick walls with shelves that could be accessed when necessary and with art hung on them most of the time.


Rob 7 painted the floor gray and walls and ceiling white with help from the rest of the team (including of course Phil and myself and Justin Thompson of Watershed and Southern Raft Supply). I helped clean and organize a work area, and sorted the ink for the screen printing machines by color.

My clothes got completely covered with the paint, which I appreciated. I absolutely adore working with color, especially sorting it!

The openings turned out to be so much more than I expected. The final transformation had taken place over night, and when I arrived to set up Rhetorical Factory clothes among 6 other artists, I knew it was a place I had never been before.

Twinkle lights were in place, Rob’s DJ Booth was in full swing, there were already guests in the lounge and art was all around! We had our very own area with dressing room accommodations, and amazing art back grounds by Phil Cheney. The rest of the walls were filled with art from many more artists, by Robert 7 featuring his spectacular “Rondelles” which are mostly recycled. By Phil who had a great range of paintings and drawings available, with some work dating back to 2000. Justyn Thompson had prints and paintings, Intergalactic Hobo had beautiful leather work, Beth Broccoliway brought Imports from her recent world tour, and there were retro lino cut prints and other spooky art by Jason Krekel.

 French Broad River Baby! (sold)

The people who came out were close friends and supporters of the arts. There was a beautiful offering of snacks and warm cocktails, lots of interesting people to meet and lots of exchange. I was really glad they planned for two nights, and cannot wait for the next event on January 31st!

Check out this Article in the Citizen Times, the Samovar Arts Lounge Facebook Page, and email for an appointment to see the Arts!

December 06, 2013

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Events ›

Get Your Art Party On

Rhetorical Factory is lucky to be a part of a great community of artists that we collaborate with and are inspired by. The festive month of December seemed like the perfect time to hold Art Parties in Asheville with these fine folks. Events that we hope will inspire you as well.

And who knows, you may find a treasure or two...

Print your own cards and clothes!
December 7, 2 - 7 pm
191 Lyman Street, Studios #210 & #218
The Smiling Eye

Samovar Arts Lounge
Wednesday and Thursday
December 18 & 19, 6-10 pm
2000 Riverside Drive, Unit #4
Phil Cheney, Gallerie Dynamique
Robert Seven, ArToREtuM 2.0
Jason Krekel, Krekel Art

December 20, 5-9 pm
Reed Street, behind Waechter's Fine Fabric
Michael Smith Shibori

September 12, 2013


Events ›

September is Alive

Big Love Asheville

Big Love happens this Sunday September 15th from 1-8 pm in Pack Square. We will be in the lower section closer to the amphitheater in booth #129.

“We are beside ourselves with excitement for our 3rd celebration of unchained and independent Asheville to be held this Sunday, September 15, from 1-8pm downtown at Pack Square Park, rain or shine. We’ll have live and DJ’d music on two stages, food trucks, beer (including Highland’s “Big Love”), and a fine array of juried indie artists, crafters, makers & small businesses!”

Big Love is an exclusively local event, so you know it’s got to be fantastic. This is one of my favorite festivals to participate in, because all day long we bask in the glory of all the talent and support Asheville offers. I get to see my favorite faces all day.

3 other awesome vendors to check out:

Japa Mala Beads by the wonderful Timothy Burgin, a studio neighbor and excellent friend.

Care Mae Skincare by Cara Steinbuchel a true artist, friend and long time positive force in Asheville.

Intergalactic Hobo by the intruiging Tesla Jamieson, a serious leather worker, committed Burning Man veteran, and new friend.

For the second year in a row, Planned Parenthood is presenting a benefit in the form of a fashion show. Several local designers take on the challenge of making an outfit using a minimum of 700 condoms. It’s Planned Parenthood Condom Coutureamazing to see the different approaches and interpretations, and to participate in supporting this organization which is so much in line with conscious values. Many of you may not be aware that Planned Parenthood lost it’s state funding in North Carolina last year, join us if you can to keep this community resource afloat.

"Planned Parenthood in Asheville’s second annual Condom Couture fashion show benefit is just around the corner! This year Condom Couture is going to be bigger, better, and even more fabulous.The fashion show will feature designs made from condoms, created by local artists. Blind Pig Snout will cater the event (stay tuned for the full menu in an upcoming email!) and Vendetta Creme Cabaret will provide musical entertainment. Come out, show your support for Planned Parenthood, and enjoy a fun-filled evening!"

Thursday, September 19, 6:30 – 9 pm

Pack Place Atrium, 12 Biltmore Ave in Downtown Asheville

Purchase tickets at

Our model from last year, Painter and Photgrapher Laura Schoolhouse, will be with us again! This year’s design is directly inspired by her exciting life event happening September 14th. I wonder if you can guess what type of condom dress we are working on….

Leaf Dress and Flower Dress

One more exciting project in this fully packed two weeks is yet another design CHALLENGE! On September 22nd Dayna Reggero is getting married, she called me up to see if I could wrap my head around designing and building a wedding dress made of actual leaves. I don’t think I would have taken this on for just anyone, but being inspired by nature and spontaneity myself, I was all about it. So far, from the experiments I’ve done, it looks like I’ll have to make the dress the morning of the wedding! Not to worry, plans are under way.


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